Live Music Vox — Three-Pillar Booking Platform
Full UX strategy, information architecture redesign, and Webflow build direction for a live entertainment and event production company serving weddings, corporate events, and private celebrations in Miami and worldwide.
UX Strategy + Build Direction
Webflow
Live Events · Entertainment
Live — livemusicvox.com
One team. Three distinct services. One confused website.
Live Music Vox delivers three fundamentally different things — live bands and DJs, full event production (sound, lighting, staging), and a vendor network (photographers, florists, tent rentals, staffing). The challenge: every service has a completely different buyer, different questions, and a different booking conversation. A single generic "Contact Us" page was losing every one of them.
A bride looking to book a band needs different information than a corporate event manager needing a staging crew. One form, one page, one message — served none of them properly.
Why three pillars became the primary navigation
The original site had a flat menu with generic labels. The redesign promoted each service line to a first-class navigation destination — each one a distinct funnel, not a section on a page.
Each pillar needed to be a destination a prospect could land on directly — not scroll to. A wedding planner looking for a band should arrive at a Live Music page immediately, not at a homepage that also talks about staging and vendor sourcing. Three pillars = three separate top-level routes.
Each pillar's "Get Quote" button opens a different multi-step questionnaire tailored to that service's actual decision tree. Live Music asks about entertainment type, music style, and performance sets. Event Production asks about production scope, stage size, audio requirements, and power logistics. Vendor Network asks about vendor categories, insurance requirements, and budget. One generic form would have produced unusable leads for all three.
Live events sell on energy and atmosphere — two things a static image can't convey. The hero uses a full-screen video loop with a centered wordmark overlay, so the first thing a visitor experiences is the product itself in motion, not a photograph of it. The video link, asset sourcing, and Webflow embed were specified directly in the build notes.
"I hate that it's square" — the three service cards (Live Music, Full Event Production, Trusted Vendor Network) were rendering as 1:1 squares in the original build. The revision required stretching the Live Music card to widescreen to match the energy of the live performance footage. This is the kind of production-detail QA that separates a designer who ships from one who hands off a Figma file.
Three questionnaires. Each one built for a different buyer.
The most complex UX decision in this project: instead of one generic intake form, each service pillar gets its own branching multi-step questionnaire designed around the specific decisions a buyer in that category actually needs to make.
Entertainment intake
Production intake
Vendor intake
What got caught before it shipped
The revision notes document flags specific production issues identified during build review — the kind of detail work that protects a client's brand quality at the last mile.
A live, revenue-generating booking platform
This isn't a mockup or an audit exercise. Live Music Vox is a live, fully functional booking platform serving real clients across Miami and worldwide.
300+
150+
10+
3
Each buyer gets a tailored path
A bride, a corporate event manager, and a party planner all arrive at the same domain — but each follows a completely different journey designed around their specific decisions.
Leads arrive pre-qualified
The multi-step intake forms collect event type, service needs, guest count, date, venue, and budget before a human ever picks up the phone — reducing back-and-forth and improving close rate.
Product sells itself on the hero
The video-first hero means the first thing a visitor experiences is the product in motion — not a description of it. Energy and atmosphere communicated in seconds, not paragraphs.
Shipped with production integrity
Every flagged issue — broken video loops, misaligned card sizing, wrong assets — was caught and resolved before launch through thorough pre-publish QA review.
See it live
The full booking platform — all three funnels, the video hero, the service sections — is live at livemusicvox.com.